“If you fail to plan then plan to fail”. A well-known phrase that everyone in business should have hanging in a prominent place as a reminder that operating a business carries risk as well as reward.
Nobody takes that brave leap into being self employed thinking their business will fail within the first two years. However, many start ups find themselves in difficulties within this time frame, generally as a direct result of a failure to plan. I appreciate I will not win many friends by saying this but the business acumen in this Country is poor and the general knowledge required absent. If I had a pound for every time a director referred to the assets of a limited company as his assets when they are actually company property.
Putting it another way, if you build a house on poor foundations then you can expect that house to fall down eventually. Similarly, if you do not start a business on sound footing from the outset you are promoting failure.
This article could domin were to go into any real detail but, generally speaking common areas leading to difficulties in the near future of a start up include:
- No business plan (including cash flow forecasts) from the outset. If you have a business idea then putting that down in writing should inform you if that idea is viable and what is likely to be the requirements. It also supports any application for third party funding, such as from banks.
- Choosing the wrong trading vehicle (e.g. limited company, partnership etc).
- Over-borrowing from the outset, leaving start up costs creating a financial commitment that eventually becomes a burden too great.
- Not registering for VAT or PAYE. In one case I handled the company had been over the VAT threshold requirements for three years yet was not VAT registered. It was one of the grounds for him receiving a custodial sentence!
- Not accounting for receipts and payments properly.
- Entering into contractual obligations without fully understanding the implications.
- No trading terms and conditions upon which to fall upon when things go wrong.
- Not monitoring cash flow. Most business failures have reached a stage where cash is exhausted so they cannot pay the bills.
The advice to any would-be new business owner is to take advice. Speak to an Accountant who can help you determine what the appropriate trading vehicle for your business is, assist with VAT registration and guide you through how to ensure your day-to-day accounting is correct. Equally, a commercial solicitor can draw up your terms of trade that maximise protecting your business interests and can steer you with regards to any agreements you are asked to sign. Finally, do not overlook the role of commercial banks as they can assist in the most appropriate form of funding the business, both at start up and going forward.
I use a phrase, “You do not have a dog and yet bark yourself.” Unfortunately, all too often business people come to me and it is clear they have not grasped that concept.
Gary Pettit